What’s Your Content Marketing Strategy?
For B2B companies, earning your prospects’ permission is more critical than in B2C. Your customers and prospects are savvy, educated and overworked. But with a finely tuned content marketing strategy, you will become their trusted advisor. Content marketing secures your readers’ permission by allowing you to:
Earn trust. Consistently provide valuable content that addresses your prospects’ challenges (not your products), and you will earn their trust.
Establish expertise. You know better than anyone the finer details of your industry. Your customers value thought leadership and will come to rely on your expertise.
Get exposure. Offer great content and your readers will share it with their peers who will share it with their peers. This provides visibility and credibility.
Beat the competition. If you provide the valuable content that your competitors don’t, you will be the one to earn your prospects’ attention.
Join the conversation. Your readers are turning to their online peers for advice. Provide valuable content and you will get invited to those conversations.
While content marketing requires you to adopt a new mindset, the good news is that the barriers that previously stood between you and your prospective customers have fallen. You now have more opportunities to develop relationships with your prospects than ever before. And by cultivating those relationships, you will turn your dismissive prospects into savvy and eager proponents of your business. Learn more.
Content Marketing Tools
- White Papers
In 2009, 77% of business decision-makers read white papers. Show your thought leadership with a white paper.
- Case Studies
While providing a testimonial, case studies showcase ROI potential and educate prospects about your products.
Demonstrate your authority to hundreds or thousands of prospects at once. Archive webinars for future interactions.
Connect to your prospects through audio. Podcasts are versatile and allow your listeners to take you with them anywhere.
- Business Blogs
Companies that blog get 55% more visitors to their sites. Start blogging to boost your online presence.
While demonstrating thought leadership, eBooks outshine white papers by being more interactive and visually interesting.
- Email Newsletters
Get consistent exposure and draw prospects to your website by delivering quality content to a targeted email list.
Humanize your business with video. Video is a good medium for case studies, expert interviews and tutorials.