The Internet has dramatically transformed B2B buyer behavior. Today’s buyer has access to vast amounts of content. The bad news? Buyers today conduct nearly 60% of the purchase process before they’ll even talk to you. The good news? Barriers that previously stood between you and your buyers have fallen.
This is where content marketing can help. White papers, e-books, case studies, blogs, webinars, and more can help you get attention from your busy buyers. With content, you can create awareness, earn buyer trust, establish thought leadership, gain a competitive edge, join social media conversations — and ultimately improve your bottom line.
Second only to white papers, case studies prove highly influential in the purchase process for B2B buyers.
Businesses that blog can get 55% more visitors to their sites. Plus, blogs often act as the content marketing hub.
E-Books show thought leadership in a conversational, interactive, and visually compelling way.
Public relations has gone digital. Bylined articles and guest blogging are great digital PR moves.
Reach many buyers at once with interactive, educational webinars and sales presentations.
Promoting your content is crucial. Tell your buyers all about your content in a compelling email campaign.
“Maureen is flexible, easy to work with and her rates are fair, yet we still get the writing expertise that you typically get from an expensive firm. She has a deep understanding of the B2B technology industry and knows our products and messaging inside and out. We don’t even need to provide her with content on new projects, it’s that easy. Plus, we can trust that she will meet our high standards and get the project right on the first draft.”
~ Mary Beth Lowell, Senior Public Relations Manager, Telenav