Content Marketing

Successful content marketing is centered on valuable, compelling content that will engage your readers and earn their trust. There are several forms of content that will accomplish this:

White Papers. In 2009, 77% of business decision-makers read white papers. Plus, white papers are the most viral form of collateral with 89% of readers passing them along to others.
Case Studies. Tell your customers’ stories through case studies. They inject life into your offerings, demonstrate ROI potential and provide an incredible testimonial.
Business Blogging. With a blog for your business, you can bring 55% more visitors to your site. Plus, a live, active blog significantly increases your search engine rankings.
eBooks. A long-form content tool that establishes thought leadership, eBooks are interactive and can spread quickly through social media channels. Intended to be read on screen, eBooks are more visually interesting than white papers.
Webinars. Speak with authority by teaching to your audience. Webinars allow you to address hundreds or thousands of prospects at once, and webinars can be archived for your readers to access at a later date.
Email Newsletters. A compelling newsletter with relevant, up-to-date content allows you to draw readers to your website and build a subscriber base of tens of thousands of your prospects and customers.
Videos. When so much of your communication happens online, it’s important to show the human side of your business. Video is a good medium for case studies, expert interviews and tutorials.
Podcasts. Audio is another tool that can give life to your business. Podcasts are versatile and can be downloaded to MP3 players and smartphones, allowing your listeners to take you with them anywhere (car, subway, gym, etc.).
Public Relations. Public relations has taken on a new meaning in today’s social media landscape. Create byline articles and guest blog posts to boost your PR efforts.

Contact me to start boosting your online presence with content marketing.