Email Newsletters

Have blogs made email newsletters irrelevant? Certainly not. They complement each other. And while a blog requires your readers to seek you out (or sign up via RSS), email newsletters give you much more control. Email newsletters allow you to send your valuable content directly to a targeted list of your customers and prospects.

With a compelling newsletter with relevant, up-do-date content, you can build a subscriber base of tens of thousands of your customers and prospects. Plus, your content gets consistent exposure and draws readers to your website. Your newsletter can include:

• Short case studies
• Important news about your industry
• Awards and nominations your company has received
• A weekly summary of your blog posts
• An ROI evaluation of your products
• A survey of the latest industry research
• Opinion pieces on industry trends
• Ideas on unexpected uses of your products

You’ll notice that these ideas are more product-focused than your blog or podcast might be. This is to be expected from an email newsletter. Just make sure your content is engaging and offers real value to your readers.

Allow me to write your email newsletter articles. I can write from the content you provide or conduct research for you.