Podcasts

Podcasts are an essential component of the integrated marketing strategy, offering yet another medium to establish thought-leadership. Audio files (typically in MP3 format) are unique in that they are highly mobile. Offer quality content and your prospects will download your podcasts to their MP3 players and take you with them wherever they go (car, subway, gym, etc.). Extend your reach by providing a series of podcasts and syndicating it on iTunes. Your podcasts can include:

• An interview with your top executives
• Q&A with industry experts
• A survey of the latest research findings in your field
• An extended discussion of a recent blog post
• Live Q&A with customers who champion your products
• Audio from your latest case study interview
• An opinion piece on a controversial industry topic
• An overview of your latest white paper
• Audio pulled from your most popular webinars

Allow me to assist your podcast development by writing outlines and speaking points. While I can write a podcast script for you, I don’t recommend you use one. Your podcasts are most entertaining and engaging when you speak from the heart.