Public Relations

Public relations has taken on a new meaning in today’s social media landscape. The traditional press release has its place, yet the most powerful public relations strategy includes new ways of connecting with the press, customers and prospects.

One of the most effective public relations tools is submitting byline articles and guest blog posts to the publications and blogs your customers and prospects read. The byline article and guest blog post allow you to:

• Gain exposure among thousands in your industry
• Educate your readers and give them valuable information they will WANT to read
• Establish yourself as a thought-leader in your industry
• Position your company and products (subtly) among others in the same space
• Include a web or email address that allows your readers to easily contact you for more
• Spread the article or guest blog post through social media channels (Facebook, Twitter, etc.)

Contact me to discuss your public relations strategy. I write byline articles, guest blog posts and press releases. I’ll even help you solicit your industry’s trade publications and blogs for PR opportunities.